> ## Documentation Index > Fetch the complete documentation index at: https://docs.withflex.com/llms.txt > Use this file to discover all available pages before exploring further. # Social & Influencers > Templates and guidance for social media managers and creator partnerships. Use these to announce HSA/FSA acceptance, build an evergreen social presence, and brief creators effectively. Duplicate and edit the Flex Social Templates Figma file [here](https://www.figma.com/design/w0auoEp8gixz919ehodjk4/Flex-Social-Media-Templates?node-id=0-1\&t=F8SOnm9xHaRsmUE5-1). Organic social and creator content are your most cost-efficient channels — no ad budget required. They educate your existing audience, reinforce messaging across every other channel, and build credibility through real people showing Flex at checkout.

e.currentTarget.style.opacity='0.8'} onMouseLeave={e => e.currentTarget.style.opacity='1'}> Organic Social

e.currentTarget.style.opacity='0.8'} onMouseLeave={e => e.currentTarget.style.opacity='1'}> Influencers & Creators

*** ## 1. Organic Social

**When to post:** Start with a launch announcement, then keep Flex visible through evergreen posts, seasonal moments, and stories that show the checkout experience. ### Platform strategy | Platform | Content Ideas | Format | | --------- | --------------------------------------- | ------------------------------------ | | Instagram | Announcement, education, checkout demos | Feed post, Stories, Reels, Highlight | | TikTok | Checkout walkthroughs, savings tips | Short-form video | | LinkedIn | Brand authority, B2B awareness | Company post, founder/CEO post | | Twitter/X | Quick eligibility announcements | Short post with link | Create a dedicated **HSA/FSA Highlight** on Instagram. It gives your customers a place to learn how to pay with Flex on their own time. Especially useful when messaging HSA/FSA in stories.

### Templates Use these if your products are directly HSA/FSA eligible — no consultation required. **Instagram / TikTok caption** ``` Big news — you can now use your HSA/FSA funds to shop [BRAND NAME]. 🎉 That means eligible products can be purchased with pre-tax dollars, potentially saving you up to 30–40% depending on your tax rate. Here's how it works: 1. Add eligible items to your cart 2. Select Flex | Pay with HSA/FSA at checkout 3. Enter your HSA/FSA card — that's it Shop the HSA/FSA eligible collection → [LINK] #HSA #FSA #HealthSpending #Flex ``` **LinkedIn** ``` We're excited to announce that [COMPANY NAME] now accepts HSA and FSA payments through our partnership with Flex. Customers can now use pre-tax dollars to purchase eligible [PRODUCT CATEGORY] — making it easier to invest in their health without extra out-of-pocket costs. How it works: 1. Add eligible items to your cart 2. Choose Flex | Pay with HSA/FSA at checkout 3. Enter your HSA or FSA card to complete your purchase Learn more → [LINK] #HSA #FSA #HealthSpending #Flex ``` **Twitter/X** ``` You can now use your HSA/FSA at [COMPANY NAME]. 🙌 Use pre-tax dollars on eligible [PRODUCT] — and save up to 30–40%. Just select Flex at checkout. Shop now → [LINK] #HSA #FSA #Flex ``` Use these if your products require a Letter of Medical Necessity. Customers complete a brief telehealth consult through Flex. **Instagram / TikTok caption** ``` Did you know your HSA/FSA funds might cover [PRODUCT NAME]? Through our partnership with Flex, eligible customers can use pre-tax dollars at checkout — after a quick telehealth consult to confirm eligibility. Here's how: 1. Add items to your cart 2. Select Flex | Pay with HSA/FSA at checkout 3. Complete a brief eligibility consult 4. Get your Letter of Medical Necessity and receipt by email Check your eligibility → [LINK] #HSA #FSA #HealthSpending #Flex ``` **LinkedIn** ``` [COMPANY NAME] has partnered with Flex to give eligible customers a new way to pay for [PRODUCT CATEGORY] using their HSA or FSA funds. Customers who qualify can complete a simple telehealth consult at checkout and receive a Letter of Medical Necessity — making reimbursement straightforward. Learn more → [LINK] #HSA #FSA #HealthSpending #Flex ``` **Twitter/X** ``` Your HSA/FSA might cover [PRODUCT]. ✅ Eligible customers can now use pre-tax dollars at [COMPANY NAME] via Flex — with a quick consult at checkout. See if you qualify → [LINK] #HSA #FSA #Flex ``` ### Evergreen content ideas Use these post angles on an ongoing basis — not just at launch: * **Year-end urgency:** Remind customers to use FSA funds before they expire (post in Nov–Dec) * **Savings angle:** Highlight the 30–40% savings potential with a specific product example * **How-it-works:** Short Reel or Story walking through the checkout experience step by step * **Product spotlight:** Tag individual eligible products with an HSA/FSA badge or callout * **FAQ:** Answer common questions ("Does this work with my HSA card?" "What counts as eligible?") ### Best practices * Use on-screen text and captions to reinforce the benefit — don't rely on audio alone * Stories and Reels outperform static posts for checkout demos; show the actual Flex screen * Keep your Instagram Highlight updated — it's the first place new visitors will look * Pair posts with a link to your HSA/FSA landing page or eligible product collection *** ## 2. Influencers & Creators

**When to activate:** After your launch announcement, creators help extend reach to new audiences and add social proof. Best deployed during high-intent moments: Open Enrollment, Q4 FSA spend-down, or alongside a product launch. ### What to focus on Position Flex as a smart, modern way to invest in health — not a discount or workaround. The strongest creator content feels like a personal recommendation, not a brand announcement. The most effective content: * Shows the **checkout experience in real time** (screen recording or over-the-shoulder) * Explains the **savings benefit** in personal terms ("I save X by using my FSA here") * Highlights **ease** — selecting Flex takes seconds * Ties to a **timely moment** (end of year, open enrollment, new year wellness goals) ### Creator brief: what to include When briefing a creator, give them these building blocks and let them use their own voice: ``` Key message: [BRAND NAME] now accepts HSA/FSA payments through Flex. That means you can use pre-tax health dollars on [PRODUCT] — and potentially save 30–40% depending on your tax bracket. How to show it: - Walk through adding the product to cart - Select Flex | Pay with HSA/FSA at checkout - Show how simple the payment step is Talking points: - "I use my HSA/FSA dollars here because it's already money I've set aside" - "Pre-tax means you're saving before taxes come out — it adds up" - "Flex makes it simple — you just choose it at checkout" Hashtags: #HSA #FSA #HealthSpending #Flex ``` ### What to avoid Do not brief creators to make specific medical claims or guarantee eligibility for all customers. Keep messaging focused on the payment method, not health outcomes. * ❌ "This product will treat or cure \[condition]" * ❌ Claiming all customers qualify without noting eligibility requirements * ❌ Overstating the savings amount as a guarantee * ✅ "This may be eligible for HSA/FSA" or "eligible customers can use pre-tax funds" * ✅ Showing the checkout flow rather than making verbal claims about eligibility ### Best formats | Format | Why it works | | ----------------------------------- | ---------------------------------------------------------------------- | | TikTok / Reels walkthrough | Shows the checkout experience — removes friction for curious customers | | Stories with link sticker | Low-effort, high-click — drives directly to eligible collection | | End-of-year "use your FSA" reminder | High urgency, high relevance — strong Q4 play | | Wellness routine integration | Natural fit for products already positioned as self-care |