> ## Documentation Index
> Fetch the complete documentation index at: https://docs.withflex.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Results & Case Studies

> Real results from Flex merchants across fitness, wellness, skincare, maternity, and more. Use these to build the case internally, set expectations, and see what's possible.

These are real numbers from real merchants. Use them to benchmark what's possible, build internal buy-in, or find a brand similar to yours.

<div style={{display: 'flex', gap: '0.625rem', flexWrap: 'wrap', margin: '1.5rem 0'}}>
  <a href="#find-your-story" style={{textDecoration: 'none', borderBottom: 'none', display: 'inline-block'}}>
    <div className="bg-indigo-100 dark:bg-indigo-900 text-gray-900 dark:text-gray-100" style={{border: 'none', borderRadius: '9999px', padding: '0.375rem 1rem', fontSize: '0.875rem', fontWeight: '500', cursor: 'pointer', transition: 'opacity 0.2s'}} onMouseEnter={e => e.currentTarget.style.opacity='0.8'} onMouseLeave={e => e.currentTarget.style.opacity='1'}>
      Find Your Story
    </div>
  </a>

  <a href="#all-case-studies" style={{textDecoration: 'none', borderBottom: 'none', display: 'inline-block'}}>
    <div className="bg-indigo-100 dark:bg-indigo-900 text-gray-900 dark:text-gray-100" style={{border: 'none', borderRadius: '9999px', padding: '0.375rem 1rem', fontSize: '0.875rem', fontWeight: '500', cursor: 'pointer', transition: 'opacity 0.2s'}} onMouseEnter={e => e.currentTarget.style.opacity='0.8'} onMouseLeave={e => e.currentTarget.style.opacity='1'}>
      All Case Studies
    </div>
  </a>
</div>

***

<a id="find-your-story" />

## Find your story

Looking for a merchant similar to yours?

<div className="border border-gray-200 dark:border-gray-700 rounded-xl overflow-hidden mt-4">
  {[
      { category: 'Supplements / functional wellness', links: [{ label: 'AMMD', url: 'https://www.withflex.com/blog/how-ammd-by-amy-myers-md-increased-aov-by-2-5x-with-flex' }] },
      { category: 'Fitness / training services', links: [{ label: 'Trainwell', url: 'https://www.withflex.com/blog/trainwell-case-study' }] },
      { category: 'Home health / air quality', links: [{ label: 'Airdog', url: 'https://www.withflex.com/blog/how-airdog-improved-their-conversion-rate-by-20-integrating-flex' }] },
      { category: 'Baby / maternity products', links: [{ label: 'Nanobébé', url: 'https://www.withflex.com/blog/nanobebe-hsa-fsa-case-study' }, { label: 'Kindred Bravely', url: 'https://www.withflex.com/blog/how-kindred-bravely-helps-moms-save-on-nursing-maternity-essentials-with-flex' }] },
      { category: 'Recovery / posture / wellness apparel', links: [{ label: 'Forme', url: 'https://www.withflex.com/blog/how-forme-helps-customers-improve-posture-prevent-pain-with-flex' }] },
      { category: 'Skincare / beauty', links: [{ label: 'Dermstore', url: 'https://www.withflex.com/blog/Dermstore-HSA-FSA-Growth-Case-Study' }] },
      { category: 'Footwear', links: [{ label: 'Orthopedic Shoe Co.', url: 'https://www.withflex.com/blog/how-an-orthopedic-shoe-company-boosted-aov-by-20-with-flex' }] },
    ].map((row, i, arr) => (
      <div key={i} className="flex items-center justify-between bg-white dark:bg-gray-900" style={{padding: '0.875rem 1.25rem', borderBottom: i < arr.length - 1 ? '1px solid' : 'none', borderColor: 'inherit'}}>
        <span className="text-sm text-gray-700 dark:text-gray-300">{row.category}</span>
        <div style={{display: 'flex', gap: '0.75rem'}}>
          {row.links.map((link, j) => (
            <a key={j} href={link.url} className="text-sm font-medium text-indigo-600 dark:text-indigo-400" style={{textDecoration: 'none', borderBottom: 'none'}}
            onMouseEnter={e => e.currentTarget.style.opacity='0.7'}
            onMouseLeave={e => e.currentTarget.style.opacity='1'}>
              {link.label} →
            </a>
          ))}
        </div>
      </div>
    ))}
</div>

***

<a id="all-case-studies" />

## All case studies

<div style={{display: 'grid', gridTemplateColumns: 'repeat(2, 1fr)', gap: '1rem', marginTop: '1rem'}}>
  {[
      { stat: '2.5x AOV', name: 'AMMD by Amy Myers MD', category: 'Functional wellness', image: '/images/marketing/general/AMMD.png', bullets: ['HSA/FSA customers spent 2.5x more per order than the brand average', 'Campaigns using Flex materials "performed better than almost anything else"'], url: 'https://www.withflex.com/blog/how-ammd-by-amy-myers-md-increased-aov-by-2-5x-with-flex' },
      { stat: '+20% conversions', name: 'Trainwell', category: 'Fitness & training', image: '/images/marketing/general/Trainwell.png', bullets: ['Trial-to-subscription conversions up 20% among HSA/FSA opt-in group', '1,000 trial users educated on HSA/FSA payment at launch'], url: 'https://www.withflex.com/blog/trainwell-case-study' },
      { stat: '+20% CVR', name: 'Airdog', category: 'Home health', image: '/images/marketing/general/Airdog.png', bullets: ['37% higher AOV on HSA/FSA-focused ads vs. non-HSA/FSA', '4x return on ad spend from paid campaigns'], url: 'https://www.withflex.com/blog/how-airdog-improved-their-conversion-rate-by-20-integrating-flex' },
      { stat: '+60% AOV', name: 'Nanobébé', category: 'Baby & maternity', image: '/images/marketing/general/nanobebe.png', bullets: ['60% higher AOV vs. typical site average', '42% email open rate on HSA/FSA announcement'], url: 'https://www.withflex.com/blog/nanobebe-hsa-fsa-case-study' },
      { stat: '5,500+ orders', name: 'Kindred Bravely', category: 'Baby & maternity', image: '/images/marketing/general/kindred.png', bullets: ['23% higher AOV vs. brand average', '5,500+ HSA/FSA orders processed since launch'], url: 'https://www.withflex.com/blog/how-kindred-bravely-helps-moms-save-on-nursing-maternity-essentials-with-flex' },
      { stat: '18–20% AOV lift', name: 'Forme', category: 'Recovery & apparel', image: '/images/marketing/general/Forme.png', bullets: ['18–20% higher AOV on Flex orders', '1,000+ repeat purchases using Flex across multiple orders'], url: 'https://www.withflex.com/blog/how-forme-helps-customers-improve-posture-prevent-pain-with-flex' },
      { stat: '+43% AOV', name: 'Dermstore', category: 'Skincare & beauty', image: '/images/marketing/general/dermstore.png', bullets: ['43% higher AOV on Flex orders vs. the site average', '30% of Flex customers were new to Dermstore'], url: 'https://www.withflex.com/blog/Dermstore-HSA-FSA-Growth-Case-Study' },
      { stat: '+20% AOV', name: 'Orthopedic Shoe Company', category: 'Footwear', image: '/images/marketing/general/orthopedic.png', bullets: ['17% of total sales completed via HSA/FSA', 'Live in 48 hours'], url: 'https://www.withflex.com/blog/how-an-orthopedic-shoe-company-boosted-aov-by-20-with-flex' },
    ].map((c, i) => (
      <div key={i}
        className="border border-gray-200 dark:border-gray-700 bg-white dark:bg-gray-900 rounded-xl overflow-hidden flex flex-col justify-between"
        style={{borderTop: '3px solid #4f46e5', transition: 'box-shadow 0.2s'}}
        onMouseEnter={e => e.currentTarget.style.boxShadow='0 4px 16px rgba(0,0,0,0.08)'}
        onMouseLeave={e => e.currentTarget.style.boxShadow='none'}>
        {c.image && (
          <div style={{width: '100%', height: '16rem', overflow: 'hidden'}}>
            <img src={c.image} alt={c.name} style={{width: '100%', height: '100%', objectFit: 'cover', objectPosition: 'center'}} />
          </div>
        )}
        <div style={{padding: '1.5rem'}}>
          <div style={{fontSize: '2rem', fontWeight: '700', color: '#4f46e5', lineHeight: '1.2', marginBottom: '0.5rem'}}>{c.stat}</div>
          <div className="text-gray-900 dark:text-white" style={{fontSize: '0.95rem', fontWeight: '600', marginBottom: '0.5rem'}}>{c.name}</div>
          <div className="bg-gray-100 dark:bg-gray-800 text-gray-500 dark:text-gray-400" style={{display: 'inline-block', borderRadius: '9999px', padding: '0.2rem 0.65rem', fontSize: '0.75rem', fontWeight: '500', marginBottom: '1rem'}}>{c.category}</div>
          <ul style={{margin: 0, paddingLeft: '1.1rem', display: 'flex', flexDirection: 'column', gap: '0.35rem'}}>
            {c.bullets.map((b, j) => (
              <li key={j} className="text-gray-600 dark:text-gray-400" style={{fontSize: '0.85rem', lineHeight: '1.5'}}>{b}</li>
            ))}
          </ul>
        </div>
        <div style={{padding: '0 1.5rem 1.5rem'}}>
          <a href={c.url} className="text-indigo-600 dark:text-indigo-400" style={{fontSize: '0.85rem', fontWeight: '500', textDecoration: 'none', borderBottom: 'none'}}
          onMouseEnter={e => e.currentTarget.style.opacity='0.7'}
          onMouseLeave={e => e.currentTarget.style.opacity='1'}>
            Read the full story →
          </a>
        </div>
      </div>
    ))}
</div>

<Note>
  Have results you'd like to share? Reach out to [marketing@withflex.com](mailto:marketing@withflex.com) — we're always adding new stories.
</Note>


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