> ## Documentation Index
> Fetch the complete documentation index at: https://docs.withflex.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reimbursement Page

> Learn how to create a dedicated reimbursement page to help customers get reimbursed for eligible purchases with their HSA/FSA funds.

Create a dedicated reimbursement page to educate customers, drive traffic, and help customers get reimbursed with their HSA/FSA funds. With clear messaging and branded assets, your reimbursement page can explain the consultation and reimbursement process, reduce support questions, and highlight eligible products.

<div className="doc-screenshot">
  <img src="https://mintcdn.com/flex-87/WaiYQLYIoJH_ZP8j/images/marketing/reimbursements/reimbursement-page-hero.png?fit=max&auto=format&n=WaiYQLYIoJH_ZP8j&q=85&s=e8d03f8ad4f7bfb06a969e470c379db4" alt="Reimbursement page examples from Flex merchants" noZoom width="2400" height="2400" data-path="images/marketing/reimbursements/reimbursement-page-hero.png" />
</div>

## Why use a Flex reimbursement page?

A Flex-branded reimbursement page helps customers understand how to get reimbursed with their HSA/FSA funds, which improves conversion and reduces friction. Merchants who include a reimbursement page often see stronger engagement and fewer questions about eligibility and how reimbursement works.

<Note>
  [Download assets](https://drive.google.com/uc?export=download\&id=1jJY78iAuODUmchw5sgT7PkniQ8-Xnxbd) to help build your reimbursement page.
</Note>

<div className="doc-screenshot">
  <img src="https://mintcdn.com/flex-87/WaiYQLYIoJH_ZP8j/images/marketing/reimbursements/reimbursement-page-assets.png?fit=max&auto=format&n=WaiYQLYIoJH_ZP8j&q=85&s=a69dd39c0f7d54075e0a6327a89e6a56" alt="Reimbursement page assets" noZoom width="5565" height="2220" data-path="images/marketing/reimbursements/reimbursement-page-assets.png" />
</div>

### Why it matters

**Increase awareness**\
Educate customers about eligibility and how HSA/FSA reimbursement works.

**Boost search engine optimization and organic traffic**\
Target HSA/FSA keywords and highlight eligible products in one centralized place.

**Reduce support inquiries**\
Help customers self-serve with frequently asked questions (FAQs) and clear, step-by-step guidance.

**Give customers a place to start**\
Provide one branded destination where customers can begin the telehealth consultation and get their Letter of Medical Necessity (LMN).

**Drive conversions and savings**\
Show customers they can save an average of 30%\* with pre-tax HSA/FSA dollars, moving them from learning to buying.

## Reimbursement page template

Customize your reimbursement page for your brand. Reimbursement applies to dual-purpose products, where eligibility depends on the customer completing a consultation and qualifying for an LMN.

For products that are always eligible under the Inventory Information Approval System (IIAS), customers don't need a consultation. They can submit their purchase receipt directly to their HSA/FSA administrator for reimbursement.

**Template:**

> \[COMPANY LOGO] x \[FLEX LOGO]
>
> Get reimbursed for \[Partner] with your HSA/FSA
>
> Complete a consultation to see if you qualify for HSA/FSA reimbursement. If you qualify, a \$X.XX consultation fee covers eligible purchases for one year.
>
> \[CTA] GET STARTED
>
> \[Section Header] How it works
>
> **Complete a consultation**\
> Complete a consultation to determine eligibility. If you qualify, you'll receive an LMN.
>
> **Pay with a standard payment method**\
> Don't use your HSA/FSA card. Complete your purchase using a standard payment method like credit or debit.
>
> **Submit for HSA/FSA reimbursement**\
> Follow Flex's instructions to submit your LMN and receipt to your HSA/FSA administrator.
>
> \[Insert images of the reimbursement steps]
>
> \[Section Header] Get started with HSA/FSA reimbursement today
>
> On average, customers save 30%\* by using pre-tax HSA/FSA dollars. Our consultation process will determine if you're eligible for an LMN, allowing you to make the most out of your pre-tax dollars.
>
> \[CTA] GET STARTED
>
> \[Section Header] Customer FAQs
>
> \[Add FAQs here]
>
> Eligibility depends on your circumstances and your plan. See [withflex.com/legal/disclosures](https://www.withflex.com/legal/disclosures).

<Note>
  Customers must complete the consultation the same day as their purchase. Only same-day or future purchases are eligible for reimbursement. The LMN is valid for one year on future expenses.
</Note>

## Best practices

<Warning>
  Don't modify or misrepresent Flex's branding, such as by altering logos, colors, or messaging.
</Warning>

* Link your reimbursement page from modals, badges, banners, and emails.
* Highlight your Flex partnership with the Flex logo and brand elements.
* Clearly show the three steps: complete a consultation, pay with a standard card, and submit for reimbursement.
* Remind customers to complete the consultation before purchasing, and to pay with a standard card (not their HSA/FSA card) at checkout.
* Add a "Get Started" or "See If You Qualify" call to action that links to your Flex consultation link.
* Include customer FAQs to reduce confusion and support inquiries.

## Examples

Here's a great reimbursement page example to reference.

<div className="border border-gray-200 dark:border-gray-700 rounded-xl overflow-hidden mt-4">
  {[
      { category: 'Sleep', links: [{ label: 'Sleep Number', url: 'https://www.sleepnumber.com/pages/hsa-fsa-eligibility' }] },
    ].map((row, i, arr) => (
      <div key={i} className="flex items-center justify-between bg-white dark:bg-gray-900" style={{padding: '0.875rem 1.25rem', borderBottom: i < arr.length - 1 ? '1px solid' : 'none', borderColor: 'inherit'}}>
        <span className="text-sm text-gray-700 dark:text-gray-300">{row.category}</span>
        <div style={{display: 'flex', gap: '0.75rem'}}>
          {row.links.map((link, j) => (
            <a key={j} href={link.url} className="text-sm font-medium text-indigo-600 dark:text-indigo-400" style={{textDecoration: 'none', borderBottom: 'none'}}
            onMouseEnter={e => e.currentTarget.style.opacity='0.7'}
            onMouseLeave={e => e.currentTarget.style.opacity='1'}>
              {link.label} →
            </a>
          ))}
        </div>
      </div>
    ))}
</div>

<div className="doc-screenshot">
  <img src="https://mintcdn.com/flex-87/WaiYQLYIoJH_ZP8j/images/marketing/reimbursements/reimbursement-page-examples.png?fit=max&auto=format&n=WaiYQLYIoJH_ZP8j&q=85&s=2b474df773ffc56d9533f86cfb3b6fc1" alt="Merchant reimbursement page examples" noZoom width="3000" height="1476" data-path="images/marketing/reimbursements/reimbursement-page-examples.png" />
</div>

## Compliance

<Warning>
  Any surface that promotes HSA/FSA eligibility carries the applicable disclaimer from [Compliant Marketing](/merchant-success/overview/compliant-marketing), on the same screen as the claim, at a readable size, and on screen long enough to be read in video.

  The disclaimer hyperlinks [withflex.com/legal/disclosures](https://www.withflex.com/legal/disclosures). In images and video, the URL on its own is fine.

  The Flex eligibility badge is an eligibility claim. A page carrying the badge carries the disclaimer, even where no other HSA/FSA copy appears.
</Warning>


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