Landing Page Templates

Website Templates

You can view landing page templates in the Flex Marketing Assets Figma file (opens in a new tab).

Landing Pages

Flex recommends adding a landing page to your site to provide additional details for customers who are unsure if they qualify to use their HSA/FSA and/or to provide more detailed instructions clarity for customers on how to use their HSA/FSA funds for purchases. It also can provide an SEO boost, allowing your site to be surfaced when consumers are looking to spend their HSA/FSA. Note that we have several templates below, depending on if your products are always eligible, or dual use. If your brand works with Flex on items across categories, reach out for more custom language.

Here are some great examples of HSA/FSA landing pages from our partners:

Landing Page 1

[COMPANY] has partnered with Flex to allow you to use your Health Savings Account (HSA) or Flexible Spending Account (FSA). This means you can now use your HSA or FSA debit card to buy [INSERT BRAND OR PRODUCT NAME] with pre-tax dollars, resulting in net savings of 30-40%.

To use your HSA or FSA debit card, add products to your cart as usual. At checkout, select Flex | Pay with HSA/FSA as your payment option, enter your HSA or FSA debit card, complete your checkout as usual. If you don’t have your HSA or FSA card handy, you can enter credit card information and Flex will email you an itemized receipt to submit for reimbursement.

[INSERT IMAGE of CHECKOUT WITH HSA/FSA HIGHLIGHTED]

That’s it! For more information, check out our FAQs[INSERT LINK] or reach out to [INSERT SUPPORT ALIAS].

Landing Page 2

[COMPANY] has partnered with Flex to allow qualified customers to use their Health Savings Account (HSA) or Flexible Spending Account (FSA). This means you may be able to use your HSA or FSA debit card to buy [INSERT BRAND OR PRODUCT NAME] with pre-tax dollars, resulting in net savings of 30-40%.

What is a qualified customer? The IRS oversees HSA and FSA eligibility and dictates that a customer must have a medical condition or disease that they are seeking to treat or manage with [INSERT BRAND OR PRODUCT NAME]. Customers must have documentation that confirms their eligibility, also called a Letter of Medical Necessity. Not to worry, [BRAND] has partnered with Flex to make this a quick and easy process for customers.

How do I use my HSA/FSA to pay for [INSERT BRAND OR PRODUCT NAME]? At checkout, select Flex | Pay with HSA/FSA as your payment option. You will be prompted to complete a brief telehealth consult to confirm your eligibility to pay with HSA/FSA. From there, enter your HSA or FSA debit card details and complete your checkout as usual. If you don’t have your HSA or FSA debit card handy, you can also complete the checkout with a regular credit or debit card.

[INSERT IMAGE of CHECKOUT WITH HSA/FSA HIGHLIGHTED]

[INSERT IMAGE OF FLEX HOSTED CHECKOUT PAGE w/MEDICAL INTAKE FORM]

Within 24 hours of your purchase, Flex will email you both a Letter of Medical Necessity as well as an itemized receipt. Keep these documents for your records should your HSA/FSA provider or the IRS require additional documentation.

That’s it! For more information, check out our FAQs[INSERT LINK] or reach out to [INSERT SUPPORT ALIAS].

Frequently Asked Questions

What is an FSA or HSA and what are the benefits?

An FSA (Flexible Spending Account) and an HSA (Health Savings Account) are tax-advantaged accounts for medical expenses but differ in key aspects. FSAs, employer-sponsored, allow employees to use pre-tax dollars for medical expenses such as prescriptions and copays, but typically feature a "use-it-or-lose-it" policy where funds must be used within the plan year. HSAs are available to those with a high-deductible health plan and offer more flexibility, allowing funds to roll over annually.

For more information, see Flex’s Comprehensive Guide to HSA/FSAs (opens in a new tab).

How can I spend my FSA or HSA funds at [BRAND NAME]?

Select “Flex | Pay with HSA/FSA'' at checkout. Input your card details and checkout as usual.

[FOR DUAL USE ITEMS] If a purchase requires verification of eligibility, follow the steps to complete a brief telehealth consult via chat.

I’m not seeing HSA or FSA options show up at checkout. Why not?

In this case, none of the items in your cart may be HSA or FSA eligible. Reach out to [INSERT MERCHANT SUPPORT EMAIL] if you think there is an error.

I keep being pushed into Shop Pay. How do I use my HSA/FSA card?

If you continue to be pushed into the ShopPay checkout, we recommend completing your purchase in an incognito window.

Why was my HSA or FSA card rejected?

Like any credit or debit card, HSA/FSAs can be declined if any of the data from the card is incorrect (number, expiration date, zip code etc). Flex will alert you in checkout if any of these fields is missing or incorrect so you can update them.

The most common reason for rejection of the card is insufficient funds. Reach out to your HSA or FSA provider to verify the amount of money in your account before attempting to complete your purchase again.

I don’t have an HSA or FSA card. Can I still use my HSA/FSA funds?

Yes, you can still be reimbursed for the expense.

Select “Flex | Pay with HSA/FSA” at checkout. Instead of entering your HSA or FSA card, input your regular credit card.

Flex will email you an itemized receipt following your purchase. Submit the itemized receipt to your HSA or FSA provider for reimbursement.

What is a Letter of Medical Necessity?

A Letter of Medical Necessity (opens in a new tab) (LOMN) is a document written by a healthcare provider that explains why a specific medical service, treatment, or equipment is necessary for a patient's health. In relation to an HSA (Health Savings Account) or FSA (Flexible Spending Account), an LOMN is often required for reimbursement of expenses that are not clearly defined as eligible under the standard IRS guidelines.

Who is Flex and what is their relationship with [BRAND NAME]?

Flex has partnered with [BRAND NAME] to enable consumers to use their HSA/FSA funds. You can think of Flex as an alternative to payment method, similar to Affirm, Klarna etc.

I still have more questions on HSA/FSA. Who should I reach out to?

[INSERT SUPPORT EMAIL ALIAS HERE]