Documentation Index
Fetch the complete documentation index at: https://docs.withflex.com/llms.txt
Use this file to discover all available pages before exploring further.
Duplicate and edit the Flex Social Templates Figma file here.
1. Organic Social
When to post: Start with a launch announcement, then keep Flex visible through evergreen posts, seasonal moments, and stories that show the checkout experience.
Platform strategy
| Platform | Content Ideas | Format |
|---|---|---|
| Announcement, education, checkout demos | Feed post, Stories, Reels, Highlight | |
| TikTok | Checkout walkthroughs, savings tips | Short-form video |
| Brand authority, B2B awareness | Company post, founder/CEO post | |
| Twitter/X | Quick eligibility announcements | Short post with link |
Templates
- Always Eligible
- LMN Required
Use these if your products are directly HSA/FSA eligible — no consultation required.Instagram / TikTok captionLinkedInTwitter/X
Evergreen content ideas
Use these post angles on an ongoing basis — not just at launch:- Year-end urgency: Remind customers to use FSA funds before they expire (post in Nov–Dec)
- Savings angle: Highlight the 30–40% savings potential with a specific product example
- How-it-works: Short Reel or Story walking through the checkout experience step by step
- Product spotlight: Tag individual eligible products with an HSA/FSA badge or callout
- FAQ: Answer common questions (“Does this work with my HSA card?” “What counts as eligible?”)
Best practices
- Use on-screen text and captions to reinforce the benefit — don’t rely on audio alone
- Stories and Reels outperform static posts for checkout demos; show the actual Flex screen
- Keep your Instagram Highlight updated — it’s the first place new visitors will look
- Pair posts with a link to your HSA/FSA landing page or eligible product collection
2. Influencers & Creators
When to activate: After your launch announcement, creators help extend reach to new audiences and add social proof. Best deployed during high-intent moments: Open Enrollment, Q4 FSA spend-down, or alongside a product launch.
What to focus on
Position Flex as a smart, modern way to invest in health — not a discount or workaround. The strongest creator content feels like a personal recommendation, not a brand announcement. The most effective content:- Shows the checkout experience in real time (screen recording or over-the-shoulder)
- Explains the savings benefit in personal terms (“I save X by using my FSA here”)
- Highlights ease — selecting Flex takes seconds
- Ties to a timely moment (end of year, open enrollment, new year wellness goals)
Creator brief: what to include
When briefing a creator, give them these building blocks and let them use their own voice:What to avoid
- ❌ “This product will treat or cure [condition]”
- ❌ Claiming all customers qualify without noting eligibility requirements
- ❌ Overstating the savings amount as a guarantee
- ✅ “This may be eligible for HSA/FSA” or “eligible customers can use pre-tax funds”
- ✅ Showing the checkout flow rather than making verbal claims about eligibility
Best formats
| Format | Why it works |
|---|---|
| TikTok / Reels walkthrough | Shows the checkout experience — removes friction for curious customers |
| Stories with link sticker | Low-effort, high-click — drives directly to eligible collection |
| End-of-year “use your FSA” reminder | High urgency, high relevance — strong Q4 play |
| Wellness routine integration | Natural fit for products already positioned as self-care |


