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Banners help educate customers early in their shopping journey by clearly communicating that HSA/FSA payments are accepted. Prominent placement at the top of your site increases awareness, encourages shoppers to explore eligible products, and keeps HSA/FSA top of mind throughout their purchase journey.

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Site Banner

A thin banner at the top of the homepage and collection pages is the fastest way to let every visitor know HSA/FSA is accepted before they reach checkout. Best practices:
  • Pin above navigation so it’s visible site-wide
  • Link directly to your HSA/FSA landing page or eligible product collection
  • Use the official Flex logo and approved messaging for faster recognition
  • Keep copy simple and to one line

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Homepage Spotlight

A larger co-branded section on your homepage that explains the HSA/FSA benefit and drives customers to act. Best used at launch, paired with a promotional event or product launch for eligible categories, during Open Enrollment, or Q4 ‘use it or lost it’. Best practices:
  • Include the Flex badge and “Pay with HSA/FSA” lock-up in your creative
  • Link to your HSA/FSA landing page or eligible product collection
  • Pair with the site banner for full-page coverage

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Bonus: Site Navigation

Adding a dedicated navigation link makes it easy for customers to find eligible products without browsing your full catalog.
  • Add an “HSA/FSA Eligible” link to your main navigation or as a top-level collection
  • On Shopify, create a tagged collection (e.g. hsa-fsa-eligible) and link it from the nav Suggested labels:
HSA/FSA Eligible
Shop HSA/FSA
HSA/FSA Collection
For compliance-approved language and savings claim guidelines, see the Brand & Messaging Hub.