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Create a dedicated reimbursement page to educate customers, drive traffic, and help customers get reimbursed with their HSA/FSA funds. With clear messaging and branded assets, your reimbursement page can explain the consultation and reimbursement process, reduce support questions, and highlight eligible products.
Reimbursement page examples from Flex merchants

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Why use a Flex reimbursement page?

A Flex-branded reimbursement page helps customers understand how to get reimbursed with their HSA/FSA funds, which improves conversion and reduces friction. Merchants who include a reimbursement page often see stronger engagement and fewer questions about eligibility and how reimbursement works.
Download assets to help build your reimbursement page.
Reimbursement page assets

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Why it matters

Increase awareness
Educate customers about eligibility and how HSA/FSA reimbursement works. Boost search engine optimization and organic traffic
Target HSA/FSA keywords and highlight eligible products in one centralized place. Reduce support inquiries
Help customers self-serve with frequently asked questions (FAQs) and clear, step-by-step guidance. Give customers a place to start
Provide one branded destination where customers can begin the telehealth consultation and get their Letter of Medical Necessity (LMN). Drive conversions and savings
Show customers they can save an average of 30%* with pre-tax HSA/FSA dollars, moving them from learning to buying.

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Reimbursement page template

Customize your reimbursement page for your brand. Reimbursement applies to dual-purpose products, where eligibility depends on the customer completing a consultation and qualifying for an LMN. For products that are always eligible under the Inventory Information Approval System (IIAS), customers don’t need a consultation. They can submit their purchase receipt directly to their HSA/FSA administrator for reimbursement. Template:
[COMPANY LOGO] x [FLEX LOGO] Get reimbursed for [Partner] with your HSA/FSA Complete a consultation to see if you qualify for HSA/FSA reimbursement. If you qualify, a $X.XX consultation fee covers eligible purchases for one year. [CTA] GET STARTED [Section Header] How it works Complete a consultation
Complete a consultation to determine eligibility. If you qualify, you’ll receive an LMN. Pay with a standard payment method
Don’t use your HSA/FSA card. Complete your purchase using a standard payment method like credit or debit. Submit for HSA/FSA reimbursement
Follow Flex’s instructions to submit your LMN and receipt to your HSA/FSA administrator. [Insert images of the reimbursement steps] [Section Header] Get started with HSA/FSA reimbursement today On average, customers save 30%* by using pre-tax HSA/FSA dollars. Our consultation process will determine if you’re eligible for an LMN, allowing you to make the most out of your pre-tax dollars. [CTA] GET STARTED [Section Header] Customer FAQs [Add FAQs here] Eligibility depends on your circumstances and your plan. See withflex.com/legal/disclosures.
Customers must complete the consultation the same day as their purchase. Only same-day or future purchases are eligible for reimbursement. The LMN is valid for one year on future expenses.

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Best practices

Don’t modify or misrepresent Flex’s branding, such as by altering logos, colors, or messaging.
  • Link your reimbursement page from modals, badges, banners, and emails.
  • Highlight your Flex partnership with the Flex logo and brand elements.
  • Clearly show the three steps: complete a consultation, pay with a standard card, and submit for reimbursement.
  • Remind customers to complete the consultation before purchasing, and to pay with a standard card (not their HSA/FSA card) at checkout.
  • Add a “Get Started” or “See If You Qualify” call to action that links to your Flex consultation link.
  • Include customer FAQs to reduce confusion and support inquiries.

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Examples

Here’s a great reimbursement page example to reference.
Merchant reimbursement page examples

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Compliance

Any surface that promotes HSA/FSA eligibility carries the applicable disclaimer from Compliant Marketing, on the same screen as the claim, at a readable size, and on screen long enough to be read in video.The disclaimer hyperlinks withflex.com/legal/disclosures. In images and video, the URL on its own is fine.The Flex eligibility badge is an eligibility claim. A page carrying the badge carries the disclaimer, even where no other HSA/FSA copy appears.